From there, we take that information and shake it up a bit to ensure that we can communicate with your customers in a way that makes them engage, remember, and take action. We work in a highly regulated industry, but that doesn't mean things have to stay the same. We believe in the power of story and using all means possible to drive engagement, message retention, and action when communicating healthcare information.
And about that main thing...it has to stay the main thing. Too often, healthcare content gets clouded with non-essentials. Part of the shake is to shake off the unnecessary.