We have the data, now what?
So, your team has analyzed gaps, assembled data, created a strategy, and made a timeline. Now what? If you are not using a publication planning platform, it is highly likely that your team is sifting through e-mails for spreadsheets, documents, and file share links. If you have seen an e-mail with the header "wait, use this version," it is time for your team to evaluate a publication planning platform! In the past, price has been a major barrier for organizations to committing to the luxury of a planning platform. However, within the changing communication landscape new solutions like mlCatalyst are being introduced at a fraction of the price of competitors.